Table of contents
“We sure as hell confused ourselves”, but what about the customers?
Dennis J. CahillPresents a case study of software products and their firm which gothrough a bewildering series of name changes and attribute changes– often for no apparent reason. Highlights the…
The need for economic and pre‐economic marketing controlling
Roland Helm, Hans HöserThe splitting or rather the widening of a marketing controllingsystem into economic and pre‐economic control of performance makeseffective strategic forward‐looking planning…
The impact of green product lines on the environment: does what they know affect how they feel?
Bridget Martin, Antonis C. SimintirasThe literature examining the behaviour of environmentally consciousconsumers has focused mainly on the examination of non‐product specificenvironmental knowledge and attitudes or…
Market segments for higher education: using geodemographics
David G. Tonks, Marc FarrReports extracts from an exploratory, cross‐sectional studyundertaken in the rapidly changing environment of UK higher education.Begins with introductory material covering some…
Strategic dimensions in marketing planning: large versus small/medium companies in the Indian television market
Neelam KinraAsks to what extent the process of strategic marketing planning isdifferent among large and small‐to‐medium‐sized companies. Reports on asurvey undertaken into approaches to…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss