Table of contents
What do you do to get customer focus in an organization?
Nigel F. PiercyThe advocacy of customer focus in all types of organization, toachieve customer satisfaction and sustain business performance, iswidespread. However, practical guidance for…
Making industrial new product development market led
Nigel Coates, Harry RobinsonStudies the methods used to ensure that new product development inan industrial and technical environment is market led. Begins with thecustomer active paradigm of Eric Von…
Direct marketing: rise and rise or rise and fall?
Martin Evans, Lisa O′Malley, Maurice PattersonFocuses on the growth and future direction of direct marketing fromthe point of view of “user” companies. Describes the mostsignificant findings from a recent empirical study of…
To be or not to be...credible that is:: a model of reputation and credibility among competing firms
Paul Herbig, John MilewiczPrevious studies of corporate reputation have either confirmed itsexistence as an influence agent or described in general terms itseffects on other attributes (quality, price…
Western generic business and corporate strategies: lessons from the Thirty‐six Chinese Classical Strategies of War
Low Sui Pheng, Rajeshwar SirpalExtracts the fundamental principles of the Thirty‐six ChineseClassical Strategies of War to formulate an appropriate frameworkfor drawing lessons in Western generic business and…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss