Table of contents
Do small businesses have to practise marketing to survive and grow?
Sandra Hogarth‐Scott, Kathryn Watson, Nicholas WilsonAddresses the relevance of marketing principles and how marketing should be practised in very small or micro firms by studying new start businesses in the West Yorkshire area…
Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain
Devashish Pujari, Gillian WrightWith the rise in environmental concerns among the stakeholders of businesses, firms are responding with strategic environmental marketing activities designed to meet the growing…
Industrial mail surveys: techniques for inducing response
David Jobber, Daragh O’ReillyA literature review of techniques for raising response rates to industrial mail surveys identified six tried and tested methods. Experimental evidence shows considerable support…
Classifying shoppers by their shopping‐trip behaviour: a polythetic‐divisive method
Mark D. UnclesThe movement of shoppers through a city can look chaotic when studied at the individual level. However, statistical analysis shows that aggregate patterns exist for major grocery…
Is the quality of health care changing?: GPs’ views
Sandra Hogarth‐Scott, Gillian WrightExamines the debate on quality in health care in light of GP fundholding and the Patients’ Charter. Focuses on the development of quality issues in General Practice by carrying…
Planning for a non‐inpatient service: home‐based antibiotic treatment
Stephen Parkinson, Daragh O’Reilly, Malcolm Afferson, Peter Davey, Dilip Nathwani, Sharon ParkerReviews recent literature on home‐based intravenous antibiotics services and reports on a clinical trial carried out in the UK. The UK trial is synthesized with the literature and…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss