Table of contents
Features contributing to the growth of ethical consumerism ‐ a preliminary investigation
Carolyn StrongConsumers of the 1990s are claimed to be caring, environmentally and socially aware and are demanding a say in the production, processing and resourcing of the products they…
Serving the Euro‐consumer: a marketing challenge or a case for intervention?
Ruth A. SchmidtPan‐European integration through the mechanism of the Single European Market poses a unique challenge to marketing‐led business organizations, as the needs and requirements of the…
The evaluation of non‐selling activities at British trade exhibitions: an exploratory study
Jim BlytheExhibitions are widely regarded as powerful tools in the promotional mix, yet few studies have been undertaken to establish whether exhibitions are actually effective in meeting…
Global marketing challenges and opportunities for manufacturers’ representatives
Marilyn StephensGlobal marketing expansion is being widely promoted in both the professional and domestic communities. Domestic markets alone cannot provide the revenue and growth opportunities…
Improving export marketing intelligence and planning with the aid of a teaching company scheme
Jim BellDescribes the implementation of an SERC export marketing teaching company scheme (TCS) involving a small Northern Ireland firm and marketing staff from the University of Ulster…
Addressing organizational prerequisites in marketing planning programmes
Lyndon SimkinNumerous experts believe that in practice the much‐vaunted benefits of formalized marketing planning as extolled by Jain or McDonald often fail to materialize. Experience with…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss