Table of contents
A cross‐cultural examination of attitudes towards aberrant consumer behaviour in the marketplace: some preliminary results from the USA, New Zealand and Singapore
Sam Fullerton, David Taylor, B.C. GoshRecent initiatives in business curricula have included emphasis on global business and ethics. Combines these issues by comparing the ethical predisposition of business students…
Methodology issues in cross‐cultural sourcing research ‐ a primer
S. Tamer Cavusgil, Ajay DasMethodological consistency and rigour continue to be remaining challenges in cross‐cultural research. Scholars need to reach a degree of standardization in the choice and…
Thick face, black heart and the marketing of construction services in China
Low Sui PhengThe potentially lucrative construction market in Asia is obviously the target of many international contractors from the west. However, in their clamour for a share of the Asian…
Brand naming in China: a linguistic approach
Allan K.K. Chan, Yue Yuan HuangBrand names contribute to product success. Studies on brand naming have been mainly conducted in western countries with western European languages and few researchers have focused…
Women in advertising: a comparison of television advertisements in China and Singapore
Wai‐sum Siu, Alan Kai‐ming AuOver the years, research studies have found sex stereotyping in television advertisements. However, those studies typically examined western television commercials only, leaving…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss