Marketing Intelligence & Planning: Volume 16 Issue 5

Stereo 3D representations in postmodern marketing research

Morris B. Holbrook

In marketing and consumer research, the application of subjective personal introspection, or SPI, to the understanding of one’s own consumption experiences benefits from the…

Performance and the service encounter: an exploration of narrative expectations and relationship management in the outdoor leisure market

Peter Varley, Geoff Crowther

This study of rockclimbers and outdoor leisure consumers, manufacturers and retailers, sets out to discover the nature and outcomes of the consumer/producer relationship centred…

The gay lifestyle ‐ spaces for a subculture of consumption

Craig Haslop, Helene Hill, Ruth A. Schmidt

Presents a study of designated gay service environments. Conceptually, the study draws together ideas and frameworks from the consumption literature and from the study of service…

“She knows what she wants…”: towards a female consumption risk‐reducing strategy framework

Philippa Ward, Fiona Sturrock

This paper provides an exploratory examination of the purchasing patterns, selection procedures and risk‐reducing mechanisms employed by female consumers making joint purchase…

Making himself attractive: the growing consumption of grooming products

Fiona Sturrock, Elke Pioch

Explores men’s increasing use of grooming products by considering the link between the construction of the male concept under postmodern conditions and the consumption of…