Marketing Intelligence & Planning: Volume 17 Issue 2

A framework for a hybrid intelligent system in support of marketing strategy development

Shuliang Li, Yanqing Duan, Russell Kinman, John S. Edwards

A framework for a hybrid intelligent support system is proposed, on the basis of a discussion of the main problems of current computer‐based support systems and the roles for…

The theory and practice of marketing planning in the smaller business

Roger Brooksbank

Amid an increasingly turbulent and competitive business environment, strategic marketing plann‐ing is typically referred to as the management discipline which enables the firm to…

Relationships in business‐to‐business marketing – how is their value assessed?

Keith J. Blois

An investigation which collected information within four countries sought to understand the views of marketing managers in industrial markets regarding their relationships with…

Visitor and exhibitor expectations and outcomes at trade exhibitions

Jim Blythe

Examines the relationship between visitor expectations and exhibitor objectives at trade exhibitions. Drawing on both UK and US research, as well as original research conducted…

Belief formation in ethical consumer groups: an exploratory study

Deirdre Shaw, Ian Clarke

Belief formation is a neglected part of research in consumer behaviour and a potentially valuable area of study for helping to clarify the conditions under which they relate to…