Marketing Intelligence & Planning: Volume 18 Issue 1

The contribution of market intelligence to tactical and strategic business decisions

Conway Lackman, Kenneth Saban, John Lanasa

One of the drivers of both strategy and success in the marketplace is the role of market intelligence. Samples a broad cross section of firms regarding their level of MI activity;…

Beyond relationship marketing: technologicalship marketing

Mosad Zineldin

Argues that relationship marketing is not a complete paradigm shift. Without effective use of technology, relationship marketing is not an effective strategy. Hence, relationship…

Concurrent marketing analysis: a multi‐agent model for product, price, place and promotion

David G. Schwartz

Marketing management presents challenging ground for the integrated use of intelligent agents. The design of a strategic marketing plan presents a natural division of four…

UK agricultural exporters’ perceived barriers and government assistance requirements

Dave Crick, Shiv Chaudhry

Reports on one part of a study which investigates selected aspects of the export behaviour and assistance requirements of exporters of agricultural and related products in the UK…

Attitudes toward church advertising in Hong Kong

Alan K.M. Au

Investigates whether there is any room for church advertising in Hong Kong. The research was a cross‐sectional survey and questionnaires were used as the instrument to collect the…