Marketing Intelligence & Planning: Volume 18 Issue 3

Market segmentation in the European airport sector

Paul Freathy, Frank O’Connell

Details the methods used by European airport authorities to segment their consumer base. It will be argued that macro‐level factors, over which the industry has no control, have…

The lean dealership – a vision for the future: “from hunting to farming”

John S. Kiff

The European retail motor industry is currently facing an unprecedented number of major forces for change. For independent dealer businesses to survive, they must clearly…

The use of performance information in the management of service delivery

Alan Wilson

Reports on a programme of research undertaken to understand the manner in which leading service organisations develop, use and integrate measures of their outlets’ activities and…

Developing marketing strategy with MarStra: the support system and the real‐world tests

Shuliang Li

Explores the potential of a hybrid intelligent system in supporting marketing strategy development. First, a hybrid intelligent system for developing marketing strategy, called…

Assessing the marketing environment in sub‐Saharan Africa: opportunities and threats analysis

Sonny Nwankwo

With a population of over 600 million people, Africa is, demographically, one of the fastest expanding markets in the world. However, very little is known about how its marketing…

Marketing is marketing – maybe!

Lyndon Simkin

“Marketing is marketing, irrespective of the product or marketplace”. This is a theme common to many introductory marketing texts and degree courses. The two most common…