Marketing Intelligence & Planning: Volume 18 Issue 5

Toward a framework for entering China’s pharmaceutical market

Sandra S. Liu, Michael Cheng

The pharmaceutical industry in the People’s Republic of China (PRC) has been highly regulated, particularly ethical products. Promulgation of the socialist market economy and the…

The hair of the dog that bit you: successful market strategies in post‐crisis South‐East Asia

Usha C.V. Haley

In the wake of post‐crisis South‐East Asia’s declining growth and declining per capita income, local companies are restructuring their operations and re‐evaluating their…

Strategic marketing by change agents in Poland: the case of domestic marketing consulting firms

Bill Merrilees, Marek Serenty

Focuses on the marketing strategies used by Polish marketing firms and their role as change agents after the fall of communism and the transition to a market economy. A survey of…

Marketing as a form of adaptation: empirical evidence from a developing economy

Felix T. Mavondo

The paper reports an investigation into the marketing and performance consequences of organisations operating in regulated, deregulated and open market environments in Zimbabwe’s…

Intellectual property rights and foreign direct investment in emerging markets

George T. Haley

With the continued progression towards a more globalized economy, multinational businesses are having increased difficulty in protecting their intellectual properties from theft…

A model of behavioral intention to buy domestic versus imported products in a Confucian culture

Jae‐Eun Chung, Dawn Thorndike Pysarchik

This study examines the predictors of Korean consumers’ behavioral intention to buy imported and domestic products, based on Lee’s revised Fishbein model. The revised model…

Marketing and company performance of Chinese small firms in Hong Kong

Wai‐sum Siu

This paper reports the mail survey results of the marketing practices of 158 Chinese small firms in Hong Kong. The findings suggest that broad small firm marketing principles…