Marketing Intelligence & Planning: Volume 19 Issue 2

A typology of Web site objectives in high technology business markets

Rod B. McNaughton

Examines Web sites of firms in high technology business markets, and identifies three categories of sites: image building sites, sales assistance sites, and integrated sites. This…

A measure of retail service quality

Noel Y.M. Siu, Jeff Tak‐Hing Cheung

Current measures of service quality for retail stores are scarce. A validated Retail Service Quality Scale is used to study the service quality delivery of a department store…

Patronage motives and product purchase patterns: a correspondence analysis

Ugur Yavas

Examines patronage motives and product purchase patterns within the context of a mall. Specifically, determines: the relative importance consumers attach to a set of 24 patronage…

Marketing and service orientation of New Zealand law firms

Art Thomas, Jenny Darroch, Wendy Galvin

Steeped in tradition, the New Zealand Law Society began removing restrictions on marketing law firms about 12 years ago, with virtually all restrictions dismantled by 1994. As a…

Planning the future of rugby union: a study of the planning activities of UK rugby clubs

Lloyd C. Harris, Huw Jenkins

Aims to: supply an exploration and description of the extent to which strategic marketing planning is being undertaken by UK rugby union clubs; and identify, explore and outline…

Airline marketing in regulatory context

John C. Driver

The regulatory framework affects airlines’ marketing. As liberalisation proceeds marketing activity can be more widely based than under previous regimens, and now includes more…

Relationship marketing in an enterprise resource planning environment

Satya P. Chattopadhyay

Retention of existing customers is a priority for businesses to survive and prosper. The high cost of acquisition of new customers in a mature market has pushed organizations into…