Marketing Intelligence & Planning: Volume 2 Issue 3

Subject:

Table of contents

An Interaction Approach to the Management of a Portfolio of Customer Opportunities

David A. Yorke

Portfolio theory has its roots in financial investment and in the desire to balance the often conflicting objectives of high yield and low risk. It has also found applications in…

Applying Portfolio Management to Retailing: Some New Insights

Malcolm H.B. McDonald

The purpose of this article is to address one aspect of management (port‐folio management) that will help set the future of an organisation as well as provide an input to…

Rational, Irrational and Other Reasons for Commissioning Research

Lawrence F. Bailey, Gill Scott‐Jones

A programme of group discussions among buyers of research revealed a variety of reasons for commissioning work. Although much research is conducted for rational reasons, the…

1794

Politics in Organisations: An Essential Consideration for Decision Making

Andrew Kakabadse

Decision making is considered an important topic in management studies. However it is postulated that current thinking in decision making is out of date and inapplicable in…

1245
Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss