Marketing Intelligence & Planning: Volume 21 Issue 2

Internet based marketing research: a serious alternative to traditional research methods?

Alan Wilson, Nial Laskey

This paper examines how online market research is utilised within UK market research agencies and what opportunities or problems this new research tool is giving the market…

A comparison of online and postal data collection methods in marketing research

Heath McDonald, Stewart Adam

The widespread acceptance of the use of online techniques in market research necessitates appreciation of the relative advantages and disadvantages of these techniques over more…

Luxury branding on the Internet: lost opportunity or impossibility?

Francesca Dall’Olmo Riley, Caroline Lacroix

The paper addresses the issue of the use of the Internet for the management of luxury brands. We investigate luxury managers’ attitudes towards the use of the Internet to promote…

Web site characteristics and business performance: some evidence from international business‐to‐business organizations

Despina A. Karayanni, George A. Baltas

This paper addresses the effectiveness of Web site capabilities. It is intended to empirically determine the importance of site properties for Internet sales performance. More…

E‐relationships – emergence and the small firm

Thomas O’Toole

The e‐business model has become an integral feature of business practice. Its existence has created an extra electronic layer to business relationships. This has facilitated close…

E‐trust: the influence of perceived interactivity on e‐retailing users

Bill Merrilees, Marie‐Louise Fry

E‐retailing has received considerable attention in recent years, especially with the help of consumer behaviour concepts and tools. This particular paper focuses on e‐trust and…