Marketing Intelligence & Planning: Volume 21 Issue 5

Multi‐class interest profile: applications in the intelligence process

Philip S. Nitse, Kevin R. Parker, Paul L. Dishman

Noting that accurate information needs overlay the entire intelligence cycle from planning to reporting, the authors propose a new concept to fine‐tune the process of…

A Delphi study of Internet banking

Laura Bradley, Kate Stewart

Deregulation has brought down the boundaries of the banking industry, allowing new entrants and enabling a greater degree of competition. Into this scenario arrived the Internet �…

Managing an effective promotion campaign: lessons from retail advertisers in New Zealand, Portugal and Hungary

Kim Shyan Fam

The present study considers how clothing and shoe retailers in New Zealand, Portugal and Hungary manage promotion campaigns and looks at the objectives that are most important to…

Assessing customer‐salesperson interactions in a retail chain: differences between city and country retail districts

Amy Wong, Amrik Sohal

This study attempts to examine the relationship between the dimensions of service quality and customer loyalty in a retail chain departmental store setting in Victoria, Australia…

Internet‐induced changes in consumer music procurement behavior: a German perspective

Gianfranco Walsh, Vincent‐Wayne Mitchell, Tobias Frenzel, Klaus‐Peter Wiedmann

The aim of the present study is to investigate and analyze Internet‐related consumer music procurement behavior and its effects on traditional music procurement using a Web…

International marketing of British education: research on the students’ perception and the UK market penetration

A. Binsardi, F. Ekwulugo

The study functions as marketing intelligence inputs for the UK Government, the British Council as well as academic marketing planners for constructing their marketing…