Marketing Intelligence & Planning: Volume 22 Issue 7

Market orientation in Indian organizations: an empirical study

Navdeep Aggarwal, Raghbir Singh

This article investigates the extent of market orientation in a country about which most readers of Marketing Intelligence & Planning will know little, at least in the marketing…

An applied e‐business approach for reinsurance services

Andrew J. Czuchry, Mahmoud M. Yasin, Florian Sallmann

This article reports a practical application of intelligence gathering and strategic planning online. Firms in the reinsurance industry (defined in the text) face changed market…

University strategic marketing activities and business school performance

Kevin Hammond, Harry Harmon, Robert Webster, Mike Rayburn

This article reports the application of marketing planning in an unusual context. It reports the results of a national survey of business school deans in the USA, and examines the…

Customer‐to‐customer developments in (r)etailing: A case study of betting exchanges in the UK

Peter Jones, David Hillier, David Turner, Daphne Comfort

This article provides market intelligence, by way of a narrative case study, relating to online retailing in an unusual setting. While the transaction between business and…

WebStra: a web‐based intelligent system for formulating marketing strategies and associated e‐commerce strategies

Shuliang Li

This paper reports a web‐based intelligent system, called WebStra, for the formulation of marketing strategies and associated e‐commerce strategies. In the paper, the architecture…

Internet‐enabled technology in knowledge‐intensive business services: A comparison of Northern Ireland, the Republic of Ireland and New Zealand

Patrick McCole, Elaine Ramsey

This article reports a study of e‐business adoption among SMEs in the knowledge‐intensive service sector in three countries, the results of which contain a number of practical…

Co‐opetition: the organisation of the future

Mosad Zineldin

This article predicts that strategic planners in organisations of the future need to consider the potential benefits of collaborating, co‐operating and co‐ordinating with others…