Marketing Intelligence & Planning: Volume 24 Issue 1

The lessons of history

Michael J. Baker

To examine the lessons that may be learned by both academics and practitioners from a dispassionate review of the history of the marketing profession.

The effect of country‐of‐origin on foreign brand names in the Indian market

Neelam Kinra

To investigate consumer attitudes in India towards local and foreign brand names, against a background of increasing prevalence of foreign brand names and stereotypes of countries…

Measuring service quality in higher education: HEdPERF versus SERVPERF

Firdaus Abdullah

This paper aims to test and compare the relative efficacy of three measuring instruments of service quality (namely Higher Education PERFormance (HEdPERF), SERVPERF and the…

Effect of gender on customer loyalty: a relationship marketing approach

Nelson Oly Ndubisi

This paper aims to investigate the role of gender in the association of relationship marketing underpinnings (namely trust, commitment, communication, and conflict handling) with…

Does culture matter on the web?

Inga Burgmann, Philip J. Kitchen, Russell Williams

Investigating one aspect of the potential of firms to market their offerings internationally, this research seeks to explore the impact of that familiar topic – culture – on…

Internet marketing: web site navigational design issues

M.J. Taylor, D. England

A fundamental internet marketing challenge is that consumers can quickly move from seeks to one web site to another if they cannot easily find what they want on a given web site…

Editorial

Keith Crosier