Marketing Intelligence & Planning: Volume 24 Issue 2

The malpractice of marketing management

Michael J. Thomas

To draw lessons from Peter Ducker's change of heart during the half‐century between The Practice of Management in 1954 and his death in 2005.

Good marketers know the score

Malcolm McDonald

The purpose of this paper is to offer a rejoinder to Michael Thomas's Viewpoint, “The malpractice of marketing management”.

Optimized RFV analysis

Antonio Juarez Alencar, Eduardo Martins Ribeiro, Armando Leite Ferreira, Eber Assis Schmitz, Priscila M.V. Lima, Fernando Silva Pereira Manso

In the classic recency‐frequency‐monetary value (RFV or RFM) approach to market segmentation, customers are grouped together into an arbitrary number of segments according to data…

The influence of family and friends on teenage smoking in Greece: some preliminary findings

Carolyn A. Strong, Sidira Eftychia

The purpose of this paper is to investigate the influence of family and friends on teenage smoking behaviour in Greece, as distinct from tobacco marketing, against the background…

The effect of automated service quality on Australian banks' financial performance and the mediating role of customer satisfaction

Mohammed Al‐Hawari, Tony Ward

First, to investigate the relationship between customer perception of service quality and bank financial performance in the new context of the automated banking environment in…

Weapons of mass instruction? The rhetoric and reality of online learning

Christine T. Ennew, Anita Fernandez‐Young

Explores the development of online learning in UK higher education as a case study to illustrate the difficulties created by an over‐reliance on technology push and a failure to…

An exploration of factors that contribute to the reluctance of SME owner‐managers to employ first destination marketing graduates

Peter Martin, David Chapman

To examine the attitudes of small‐to‐medium enterprises (SMEs) in the UK, in order to identify obstacles to employment of marketing‐qualified graduates and devise strategies for…

Editorial

Keith Crosier