Marketing Intelligence & Planning: Volume 24 Issue 5

How to get marketing back in the boardroom: Some thoughts on how to put right the well known malaise of marketing

Malcolm McDonald

To show how the marketing discipline has lost its boardroom credibility by its own short sightedness over the past half century, and suggest how the situation might be redeemed.

Managing strategic planning paradigms in China

Hong Liu, Lars‐Uno Roos

To review the importance of the Chinese cultural phenomenon, guanxi, and the marked difference in both consumer behaviour and management practices between China and the West, all…

Buyers' perceptions of pirated products in China

Wah‐Leung Cheung, Gerard Prendergast

To investigate buyer attitudes and behaviour with respect to pirated products, in China, and to present findings potentially usable as the basis for planning effective marketing…

A conceptual model linking brand building strategies and Japanese popular culture

Roblyn Simeon

To investigate the degree to which products, images, and activities associated with a popular culture supports and sustains brands associated with that culture, with particular…

Export marketing information‐gathering and processing in small and medium‐sized enterprises

Jasmine E.M. Williams

To draw together the diverse and diffuse elements of previous research into the determinants of success in export marketing by SMEs.

Communication processes in critical systems: dialogues concerning communications

Olof Holm

To identify factors of decisive importance relating to communicative processes within companies and organisations, where communication across levels is essential not only for…

Advertising planning, ad‐agency use of advertising models, and the academic practitioner divide

Helen Gabriel, Rita Kottasz, Roger Bennett

To examine the extent to which “account planners” in advertising agencies use formal academic models of “how advertising works” and to identify the factors that discourage…

Awards for Excellence

Editorial

Keith Crosier