Marketing Intelligence & Planning: Volume 25 Issue 4

Is your doctorate really necessary?

Michael J. Thomas

To respond to, endorse and elaborate the Viewpoint, “Academia, marketing myopia and the cult of the PhD” in the issue preceding this one.

Cultural openness and consumer ethnocentrism: an empirical analysis of Turkish consumers

Murat Hakan Altintaş, Tuncer Tokol

To examine the antecedents of consumer ethnocentrism, specifically with respect to Turkish consumers' attitudes to products originating in Europe.

The relationship between marketing strategies and performance in an economic crisis

Mehmet Haluk Köksal, Engin Özgül

To examine how companies are affected by economic crises, to assess the effects of marketing strategies on company performance in such conditions, and to identify those that can…

A new approach to customer targeting under conditions of information shortage

You‐Ping Yu, Shu‐Qin Cai

To present a new model for customer targeting when the information in customer databases is limited.

Factors affecting the utilization of the internet by internationalizing firms in transition markets: Evidence from Vietnam

Tho D. Nguyen

This study investigates key factors that influence the utilization of the internet by internationalizing firms in one transition market, Vietnam.

The influence of culture and size upon inter‐firm marketing cooperation: A case study of the salmon farming industry

Christian Felzensztein, Eli Gimmon

To investigate the influence of national or sub‐national culture and company size on inter‐firm cooperation in marketing among cluster‐based firms, with specific respect to the…

Identifying cross‐selling opportunities, using lifestyle segmentation and survival analysis

Jake Ansell, Tina Harrison, Tom Archibald

To demonstrate the successful use of lifestage segmentation and survival analysis to identify cross‐selling opportunities.

Editorial

Keith Crosier