Marketing Intelligence & Planning: Volume 26 Issue 2

Marketing and sustainability

Peter Jones, Colin Clarke‐Hill, Daphne Comfort, David Hillier

The purpose of this paper is to raise for debate among marketers the issue of the relationship between marketing and sustainability.

Empirical characteristics of “top” journals in mainstream marketing

Göran Svensson, Terje Slåtten, Bård Tronvoll, Thomas Helgesson

The aim is to describe the “empirical characteristics” of the “top” journals in mainstream marketing by assessing selected journals with respect to: the proportion of “empirical”…

Taking action: new forms of student and manager involvement in business education

Poul Houman Andersen, Morten Rask

The purpose of this paper is to evaluate the usefulness of situated learning in business education.

Profiling organ donors in Egypt using intelligent modeling techniques

M. Mostafa

This study uses intelligent modeling techniques with the purpose of examining the effect of various demographic, cognitive and psychographic factors on organ donation in Egypt.

Servicescape matters – or does it? The special case of betting shops

Antje Cockrill, Mark Goode, Daniel Emberson

The concept of servicescape and its effect on consumer behaviour has been studied extensively in numerous areas of retailing. However, the role of servicescape in non‐traditional…

Assessing the effects of self‐congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment

Hafedh Ibrahim, Faouzi Najjar

This paper aims to develop a model that will include self‐image congruence, attitudes, satisfaction and explain their role on behavioural intentions.

Editorial

Ross Brennan