Marketing Intelligence & Planning: Volume 26 Issue 5

Knowledge exchange and the opportunities for Marketing Intelligence & Planning

Tim Hughes

The purpose of this paper is to put forward some ideas on how Marketing Intelligence & Planning (MIP) might further pursue its crossover mission in the future.

Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage

Ian Phau, Charise Woo

The purpose of this paper is to investigate money attitudes and credit card usage, between compulsive and non‐compulsive buyers, of young Australians. It also serves to validate…

Anti‐social behaviour: profiling the lives behind road rage

Arch Woodside

The purpose of this paper is to propose that “social demarketing” campaigns need to recognize unique sub segments of individuals engaging in behaviours having substantial negative…

Consumer sentiment towards marketing in Bangladesh: The relationship between attitudes to marketing, satisfaction and regulation

Ahmed Shahriar Ferdous, Batul Towfique

The purpose of this paper is to investigate the overall attitudes of consumers in Bangladesh toward marketing. The paper also empirically tests for associations between consumer…

How customer requests may lead firms astray: conceptual issues and an empirical illustration

Geir Sogn‐Grundvåg, Kjell Grønhaug

The purpose of this paper is to explore how responding positively to requests from customers may lead firms astray, a neglected topic in past research.

Contextual intelligence and flexibility: understanding today's marketing environment

Marc Logman

Many planning approaches on strategic flexibility often focus on a product and/or market perspective. The purpose of this paper is to argue that today's changes demand a…

Perceptions of product placement practice across Australian and US practitioners

Margaret Craig‐Lees, Jane Scott, Remiko Wong

The aim of this paper is to examine the perceptions of Australian product placement decision makers and to compare them to those of their US counterparts, as reported by Karrh…

The role of school and university teachers as part‐time marketers

Jesús Cambra‐Fierro, Jesús Cambra‐Berdún

The purpose of this paper is to analyse whether teachers can be described as part‐time marketers (PTM) and therefore their influence on the perception of their organisations'…

Editorial

Gill Wright