Marketing Intelligence & Planning: Volume 28 Issue 1

Subject:

Table of contents

Multiple‐channel and cross‐channel shopping behavior: role of consumer shopping orientations

Patrali Chatterjee

The purpose of this paper is to examine the role of consumer shopping orientations on consumer's channel choice, cross‐channel shopping behavior, and shopping outcomes.

10321

Managing the attractiveness of evolved and created retail agglomerations formats

Christoph Teller, Jonathan Elms

The purpose of this paper is to identify those attributes of created and evolved retail agglomeration formats that have a substantial impact on overall attractiveness from the…

3197

The influence of consumer traits and demographics on intention to use retail self‐service checkouts

Hyun‐Joo Lee, Hyeon Jeong Cho, Wenwen Xu, Ann Fairhurst

The purpose of this paper is to explore the relationships among demographic factors (gender, age, education, and income), consumer traits (technology anxiety, need for…

8417

A decision tree approach to modeling the private label apparel consumer

Marguerite Moore, Jason M. Carpenter

The purpose of this paper is to profile the private label apparel consumer using demographic and behavioral predictors. The paper also aims to examine cross‐shopping behaviors…

2628

Factors contributing to rural consumers' inshopping behavior: Effects of institutional environment and social capital

Jiyoung Kim, Leslie Stoel

The purpose of this paper is to examine how shopping behavior of rural consumers is affected by perceptions of local retailers' social norm‐based activities and task‐oriented…

2031

Beliefs of small, independently owned rural retailers about internet use: a typology

Leslie Stoel, SoWon Jeong, Stan Ernst

The purpose of this paper is to develop a typology of small, rural retailers based on personal beliefs about business use of the internet and to identify similarities and…

884
Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss