Table of contents
The Communication of Results: The Neglected Art in Market Research?
Peter BartramThis article addresses itself to the need for the market research profession to develop greater skill in the presentation and communication of the results of market research…
Planning is Alive — and Recovering
Martin van MesdagThis article focuses on the very sweeping changes which have affected the process of strategic planning since 1974. It describes why these changes came about, what they are, why…
The Corporate Environment for Marketing Management:: An Information‐structure‐power Theory of Marketing
Nigel PiercyThis article attacks, in a novel way, the continued gulf between the theory and practice of maketing. By adopting the tools of organisational behaviour, drawn particularly from…
Identifying and Qualifying Industrial Market Segments
James D. Hlavacek, N. Mohan ReddyThis article exposes common pitfalls in the practice of segmenting industrial markets and shows how previous industrial segmentation research has been of limited managerial value…
The First Purchase: Models of Innovation
Raymond J. LawrenceNew products are seldom really new. Yet modellers of adoption processes have largely ignored the effects of existing buying habits on first trial of a product. A standard renewal…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss