Table of contents
The Contribution of Market Research to…the Testing of New Concepts
David WildingMarket researchers have a major creative contribution to make in the testing of new concepts; market research data alone has a destructive role when applied uninterpreted to new…
Child's Play—Developing a Savings Account for Kids
Peter Goudge, Frances GreenThis article examines the role and contribution that market research played in the development and launch of Midland Bank's savings account for children, Griffin Savers.
Modelling: A Non‐technical Guide to its Role in Market Research
Chris BlamiresThis article seeks to present an overall framework within which the various major modelling techniques may be judged, in a non‐technical way, in contrast with the more usual…
Practical Pricing Research
Julia ClarkeThe purpose of this article is to demonstrate how useful information about the structure of markets, and in particular the pricing of products, can be achieved by simple and…
Marketing Rights: Some Planning Implications of EEC Decisions
John C. DriverMarketing practice in the EEC is subject to the Articles of the Treaty of Rome relating to free movement of goods and competition. Judgments concerning these Articles and…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss