Table of contents
Coming of age: A 21 year analysis of Marketing Intelligence & Planning from 1990 to 2010
Ria Wiid, Rose du Preez, Åsa WallströmThis article presents a content analysis of Marketing Intelligence & Planning (MIP) for the period 1990‐2010. The aim was to identify key trends in the evolution of MIP.
Crisis brand management in emerging markets: Insight from the Chinese infant milk powder scandal
Paul Custance, Keith Walley, Dongni JiangThis paper seeks to address a gap in the literature relating to crisis brand management in emerging markets.
The moderating role of perceived risk in loyalty intentions: an investigation in a service context
Jackie Lai‐Ming TamThe objectives of this study are twofold: to investigate the impact of service encounter quality dimensions on perceived value, customer satisfaction, and loyalty, and to examine…
Market segmentation in Russian subsidiaries of FMCG MNEs: Practitioner and academic perspectives
Ian Wilson, Maria MukhinaThis exploratory study attempts to cast some light on the state of market segmentation and the issues faced by practitioners amongst a sample of Russian subsidiaries of Western…
A new conceptualization of salesperson's customer orientation: Propositions and implications
Ramendra Singh, Abraham KoshyThe purpose of this article is to provide a new conceptualization of a salesperson's customer orientation, as a multi‐dimensional construct. The authors aim to base their new…
Positive and negative cross‐channel shopping behaviour
Niall PiercyPurchasing behaviour across traditional retail and internet routes to market is becoming increasingly integrated. The positive and negative consequences of such behaviour for…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss