Marketing Intelligence & Planning: Volume 30 Issue 7

Understanding the role of social media in bank marketing

Miljana Mitic, Alexandros Kapoulas

The purpose of this paper is to investigate the role of Web 2.0 and social media in relationship marketing (RM) in banking. The aim is to understand why some banks resist the Web…

The potential of social media for luxury brand management

Seung‐A Annie Jin

Driven by functional theories of attitude and addressing the emerging themes of luxury brands and social media, the purpose of this paper is to explore the marketing potential of…

A strategic supply chain approach: consortium marketing in the Italian leatherwear industry

Simone Guercini, Arch G. Woodside

The purpose of this paper is to describe inter‐firm marketing cooperation as a strategy by small and medium enterprise (SME) players in local systems of fashion firms.

Understanding the motives for SMEs entry choice of international entry mode

Shaista Nisar, Agyenim Boateng, Junjie Wu, Mary Leung

What drives small to medium‐sized enterprises’ (SMEs’) internationalisation strategy remains a significant issue in international business research, despite the huge research…

Downloading digital video games: predictors, moderators and consequences

Ian Phau, Johan Liang

The purpose of this paper is to investigate how personal and social factors influence attitudes towards downloading pirated games from the internet. It also examines the…

The relationship between small business market orientation and environmental uncertainty

Simone Didonet, Geoff Simmons, Guillermo Díaz‐Villavicencio, Mark Palmer

While literature has examined market orientation, it is limited with respect to small businesses. More specifically, previous research has not considered empirically the…