Marketing Intelligence & Planning: Volume 32 Issue 7

Consumer characteristics and social influence factors on green purchasing intentions

Shih-Tse Wang

Green consumer behavior has recently attracted the attention of academic researchers. To address a lack of relevant research, the effects that consumer characteristics (i.e…

The impact of cultural sensitivity and information exchange on relationship quality

Trang T.M. Nguyen, Tho Dinh Nguyen

– The purpose of this paper is to investigate the mediating roles of cultural sensitivity and information exchange in the impact of market orientation on relationship quality.

Luxury brand commitment: a study of Chinese consumers

Ning Li, Andrew Robson, Nigel Coates

The purpose of this paper is to assess brand commitment levels demonstrated by luxury brand consumers in China and seeks to identify the most significant combination of…

Marketing culture and business performance: Re-examination of Webster's marketing culture measurement scale

Samer Al-Mohammad, Mamoun Akroush, Abdelhadi Lutfi Odetallah

The purpose of this paper is to examine the validity and reliability of marketing culture measurement scale developed by Webster (1990, 1993) in the context of Jordanian tourism…