Marketing Intelligence & Planning: Volume 33 Issue 4

How customer novelty seeking influences customer CSR perceptions

Andrea Pérez, Ignacio Rodríguez del Bosque

The purpose of this paper is to first, propose a causal model to understand the process of corporate social responsibility (CSR) perception formation among customers; and second…

The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions

Paul W Ballantine, Cara Au Yeung

The purpose of this paper is to understand the differences between organic (i.e. naturally occurring) and sponsored (i.e. marketer influenced) consumer-generated blog reviews, by…

Using two-step cluster analysis to identify homogeneous physical activity groups

Sharyn Rundle-Thiele, Krzysztof Kubacki, Aaron Tkaczynski, Joy Parkinson

The purpose of this paper is to: first, illustrate how market segmentation using two-step cluster analysis can be used to identify segments in the context of physical activity;…

Institutional theory and international market selection for direct selling

Charles B. Ragland, Lance Eliot Brouthers, Scott M. Widmier

– The purpose of this paper is to use a theoretical framework (institutional theory) to predict international market selection (IMS) for the direct selling industry.

Using spotlight effect to curb counterfeit consumption – an experimental investigation

Lingjing Zhan, Piyush Sharma, Ricky Y. K. Chan

The purpose of this paper is to investigate how counterfeit users estimate the probability of being detected and how this probability affects their counterfeit consumption…

An empirical study of the antecedents and consequences of brand engagement

Ho Yin Wong, Bill Merrilees

The purpose of this paper is to develop and empirically test a model of brand engagement. More specifically, the aim is to evaluate both antecedents and consequences of brand…

Network externalities and the perception of innovation characteristics: mobile banking

Soo Yeong Ewe, Sheau Fen Yap, Christina Kwai Choi Lee

The purpose of this paper is to clarify the relationship between the sub-components of network externalities (NE), investigates the mediating role of the perception of innovation…

Self-regulatory focus and advertising effectiveness

Wei Shao, Debra Grace, Mitchell Ross

The purpose of this paper is to examine the dynamics of self-regulatory focus (SRF) in the context of advertising effectiveness pertaining to rational vs emotional appeals. Past…