Marketing Intelligence & Planning: Volume 36 Issue 1

Marketing social selling jobs: a re-labelling strategy

Yuna Kim, John S. Talbott

The purpose of this paper is to investigate whether communicating recent changes in the sales profession, shifting from a performance-focused model to a customer need-focused…

Examining need for uniqueness in emerging markets

Dheeraj Sharma, Varsha Verma, Subhash Sharma

The purpose of this paper is to conduct a five-country study of consumers’ need for uniqueness (CNFU) and examine its research and practical implications. Most studies examining…

Influence of made with renewable energy appeal on consumer behaviour

Suni Mydock III, Simon James Pervan, Alanoud F. Almubarak, Lester Johnson, Michael Kortt

The purpose of this paper is to explore the extent to which consumer purchasing behaviour is influenced by advertised information that a product is made with renewable energy. It…

Implications of the selfie for marketing management practice in the era of celebrity

Chris Hackley, Rungpaka Amy Hackley, Dina H. Bassiouni

The purpose of this paper is to explore the implications of the selfie for marketing management in the era of celebrity. The purpose is to show that the facilitation of the…

Examining consumer-brand relationships on social media platforms

Nikunj Kumar Jain, Shampy Kamboj, Vinod Kumar, Zillur Rahman

The purpose of this paper is to examine how consumer-brand relationships affect brand loyalty and word of mouth when mediated by brand trust considering online brand communities…

Salesperson performance: role of perceived overqualification and organization type

Basant Purohit

The purpose of this paper is to examine the impact of perceived overqualification (POQ) on salesperson performance.

The gamification of trust: the case of China’s “social credit”

Zahy Ramadan

China is establishing a social credit rating system with the aim to score the trust level of citizens. The scores will be based on an integrated database that includes a vast…

Charismatic leadership and public service recovery performance

Luu Trong Tuan, Vo Thanh Thao

Public service failures need to be recovered to sustain citizen satisfaction with public services. The purpose of this paper is to investigate the role of charismatic leadership…

Marketers’ human capital resources and job performance

Nguyen Dinh Tho, Nguyen Dong Phong, Tran Ha Minh Quan, Nguyen Thi Mai Trang

Positing that human capital resources of marketers comprise both psychological capital (PsyCap) and marketing capital (MarCap), and that PsyCap in combination with MarCap will…

Planning to fail? Leveraging the Olympic bid

Tom Bason, Jonathan Grix

In recent years, there has been a decline in the number of cities seeking to host the Olympic Games, with several cities withdrawing from the bid process following referenda. The…