Table of contents
Service recovery satisfaction in offline and online experiences
Raphael Odoom, George Cudjoe Agbemabiese, Robert E. HinsonGiven that the peculiar nature of the internet has introduced new dimensions of service delivery as well as new dimensions of service failures and recovery, the purpose of this…
The impact of brand experience on the memory formation
Tiffany S. Legendre, Elizabeth A. Cartier, Rodney B. WarnickThe purpose of this paper is to examine the effectiveness of brand experiences on visitors’ memory formation and their revisit intention to a special event.
Active and upcoming deals: effect on purchase intention
Garima ChakladerThe purpose of this paper is to study the interaction of timing cues (active deals vs upcoming deals) and brand familiarity on consumers’ purchase intention.
A study of lifestyle fashion retailing in China
Ting Chi, Yini ChenThe purpose of this paper to examine how Chinese consumers’ perceived functional and symbolic values of lifestyle fashion stores (i.e. merchandise quality, price, convenience…
An attitudinal approach to determining Sponsorship ROI
David Nickell, Wesley J. JohnstonUsing multi-wave survey data, the authors quantified the financial impact of a sponsorship. The purpose of this paper is to predict the number of new buyers based upon changed…
Children’s relationships with brands: intergenerational and transgressions
Monica Chaudhary, Alberto Lopez, Rachel RodriguezThe purpose of this paper is to understand and explore how young children relate to brands. The paper specifically attempts to explore their favourite and everyday brands with…
SNS eWOM sentiment: impacts on brand value co-creation and trust
Christin Seifert, Wi-Suk KwonThe purpose of this paper is to examine how the sentiment of social networking site (SNS)-based brand-related electronic word-of-mouths (eWOMs) influences consumers’ engagement in…
CSR through social media: examining the intervening factors
Sreejesh S., Juhi Gahlot Sarkar, Abhigyan SarkarThe purpose of this paper is to examine the casual role of consumers’ perceptions of brands’ corporate social responsibility (CSR) motives (self-serving vs society-serving) in…
Social enterprise marketing: review of literature and future research agenda
Chinmoy Bandyopadhyay, Subhasis RayThe purpose of this paper is to review existing literature on marketing in social enterprises (SEs). It identifies major trends and issues and highlights gaps in the existing…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss