Marketing Intelligence & Planning: Volume 39 Issue 8

The interplay between brand and business model architectures:a conceptual grid

Marc Logman

This conceptual paper studies how brand and business model architectures interact.

Does religion make consumers more environmentally friendly?

Denni Arli, Robin Pentecost, Park Thaichon

Despite the importance of sustainability, some conservative religious groups do not believe and support climate change. There is a continuous debate on the role of religion on…

Role of brand experience in predicting consumer loyalty

Asif Ali Safeer, He Yuanqiong, Muhammad Abrar, Rizwan Shabbir, Hafiz Muhammad Wasif Rasheed

This study investigated the role of brand experience dimensions (behavioral, intellectual, sensory and affective) to predict consumer loyalty (repurchase intention (RPI), word of…

Maximizing customers' lifetime value using limited marketing resources

Mage Marmol, Anita Goyal, Pedro Jesus Copado-Mendez, Javier Panadero, Angel A. Juan

For any given customer, his/her profitability for a business enterprise can be estimated by the so-called customer lifetime value (CLV). One specific goal for many enterprises…

A “double-edged sword” effect of consumer expertise on tourism loyalty

Xiaodan Zhang, Maiju Guo

As globalization promotes mobility and tourism around the world, the substitution effect of outbound tourism on domestic tourism becomes increasingly apparent. Knowing how to…

The role of multi-stakeholders in market orientation and sustainable performance

Fabricio Stocker, Marco Tulio Zanini, Hélio Arthur Reis Irigaray

This paper aims to investigate the relationship between market orientation (MO) and stakeholder orientation (SO) in sustainable corporate performance, with a focus on…

Relational governance, strategic planning and firm performance

Volkan Yeniaras, Ilker Kaya

While there is growing attention to the efficacy of business and political ties in emerging economies, there are not many studies explicitly examining the relations of business…