Marketing Intelligence & Planning: Volume 40 Issue 1

CSR motives on situational scepticism towards luxury brands

Kevin Teah, Billy Sung, Ian Phau

The purpose of this study is to examine how perceived corporate social responsibility (CSR) motives may influence situational scepticism towards luxury brands and its effects on…

A comparison of Australians, Chinese and Sri Lankans' payment preference at point-of-sale

Madugoda Gunaratnege Senali, Helen Cripps, Stephanie Meek, Maria M. Ryan

The rise of digital transaction technology has been transformative for businesses however consumer attitudes to this technology can vary. The comparison of Australians, Chinese…

Organisational and environmental indicators of B2B sales performance

Nils M. Høgevold, Rocio Rodriguez, Gøran Svensson, Mornay Roberts-Lombard

The purpose of the study is to confirm a conceptualised framework regarding organizational and environmental indicators of sales performance on sellers in a business-to-business…

Retail crowding: meta-analysis of contextual and cultural moderators

Fernando de Oliveira Santini, Wagner Junior Ladeira, Diego Costa Pinto, Marcia Maurer Herter, Anna S. Mattila, Marcelo Gattermann Perin

Although academics and retail managers share a common belief that crowded stores generate more sales, there is a growing concern about the negative impact of retail crowding on…

Understanding destination evangelism: a social media viewpoint

Purvendu Sharma

The present research aims to introduce and understand the promising nature of destination evangelism in the context of social media-based tourism communities (SMTCs). Further…

Effects of employee identity salience on content sharing in social networks

Xueting Zhang, Tanya (Ya) Tang, Man Chen, Feng Wang

This research explores whether, when and why employee identity salience influences content sharing of employee's friends in social networks and further investigates two moderating…

Exploring the role of spiritual leaders as celebrity business founders and brand endorsers

Piyush Sharma, Deepak Sardana, Narain Gupta, Denni Arli

This paper aims to explore the role of spiritual leaders as celebrity business founders and brand endorsers by investigating the mediating role of perceived value in the impact of…

Cultural differences in deliberate counterfeit purchase behavior

Piyush Sharma, Ricky Y. K. Chan, Nebojsa Davcik, Akiko Ueno

This paper explores the moderating effects of four personal cultural orientations or PCOs (independence, interdependence, risk aversion and ambiguity intolerance) on the…

Brand portfolio strategies effects on consumers' attitude

Sefa Emre Yilmazel, Leyla Özer

The aim of this study is to determine the effects of brand components (CBBE, brand fit, brand image, brand reputation, brand familiarity) on consumers brand portfolio attitude via…