Marketing Intelligence & Planning: Volume 42 Issue 2

Barriers to online second-hand purchase behavior

Cristina Calvo-Porral, Javier Orosa-González, Nuria Viejo-Fernández

In this context, the aim of the present research is to examine what factors determine that consumers restrain from shopping used products through the Internet. So, this research…

Modelling the traits of consumer resilience: implications to emerging markets

R. Rajesh

The author identifies the traits of consumer resilience in emerging markets, classifies these major traits into five categories and analyses the influence relationships among them…

Exploring the role of self-conscious emotions between consumer minimalism and rental behavior

Sita Mishra, Tapas Ranjan Moharana, Ravi Chatterjee

This research aims to examine how consumer minimalism (CM), self-conscious feelings (such as consumer guilt (CG) and consumer pride (CP)) and the inclination to use rental…

Beyond the storefront: empirical insights into consumers' responses to omnichannel apparel retailers

Yini Chen, Ting Chi

This research investigates apparel consumers' psychological and behavioral responses to omnichannel (OC) integration. Specifically, the study applies the…

Real versus virtual celebrity endorsement: presentation of online product information and consumer attitudes toward digital products

Baoku Li, Yafeng Nan

This paper aims to reveal the influence of the presentation of online product information (POPI) on consumer attitudes in the context of online buying digital products.

A comparison of short form Marlowe–Crowne and “best friends” social desirability bias measures

José I. Rojas-Méndez, Gary Davies

The purpose of this study is to compare two different types of measures of social desirability bias (SDB), a short form of the Marlowe–Crowne measure, a popular direct measure…

The influence of quality of big data marketing analytics on marketing capabilities: the impact of perceived market performance!

Matti Juhani Haverila, Kai Christian Haverila

Big data marketing analytics (BDMA) has been discovered to be a key contributing factor to developing necessary marketing capabilities. This research aims to investigate the…

Service contract type and consumer choice behavior: the contributory roles of perceived value, brand reputation and consumer incentives

Stephen Wilkins, John J. Ireland, Joe Hazzam, Philip Megicks

To minimize customer churn, many service providers offer consumers the option of automatic contract renewal at the end of a contract period. Such agreements are known as rollover…