Table of contents
Marketing: The Consumers' View
Marie G. Dunn, David Norburn, Russell G. WahlersThe perceptions of 497 consumers of the various philosophies involved in the evolution of marketing thought — product, selling, marketing and societal marketing concepts are…
875
Generic Products For Retailers In A Mature Market
Luiz MoutinhoSince their introduction, generic grocery products have been a major centre of controversy. Statistics indicate that the rapid growth phase for generics has ended and that this…
324
Improving Marketing Intelligence at Du Pont UK
B.A. TibbertMarketing intelligence is seen as a vital part of any organisation's ability to compete now and in the future. It is established through “procedures and sources used by executives…
147
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss