Table of contents
Making SWOT Analysis Work
Nigel Piercy, William GilesThe analysis of Strengths and Weaknesses, and Opportunities andThreats is probably the most common and widely‐recognised tool forconducting a strategic marketing audit. The…
Oh Mr Porter! A Re‐Appraisal of Competitive Strategy
Richard J. SpeedMichael Porter′s work, has since it first appeared in 1980, beenwidely read by academics and students. Perhaps more significantly,Porter has become an academic whose ideas are…
Services – Marketing with a Difference?
Angela Rushton, David J. CarsonIn recent years there has been a marked development of the“service company”, first in North America and now in WesternEurope. Much attention has been given to the marketing of…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb054826. When citing the article, please…
Collection and Analysis of Interview Data
Susan J. HartAlthough some guidance exists for conducting qualitative researchin the consumer field, there is very little accessible information forwould‐be industrial market researchers. This…
Market Intelligence for International Markets
Keith Fletcher, Colin WheelerBased on the scanning modes of Scottish exporters of constructionservices, the authors conclude that significant deficiencies exist ininformation flows within firms. The need for…
The Military Approach to Competitive Advantage
Donald V. ShinerMilitary command, control, communications and intelligence systems(c3i) have their historical roots in the early literature of business.This article explores the nature of c3i and…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb001514. When citing the article, please…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss