Marketing Intelligence & Planning: Volume 7 Issue 7/8

Evaluating Aggressive Marketing Strategies for Smaller‐share Firms

Stanley F. Stasch, John L. Ward

Empirical research on successful and unsuccessful marketingstrategies indicates that smaller‐share firms in established marketshave difficulty gaining market share profitability…

Marketing Planning and Expert Systems: An Epistemology of Practice

Malcolm H.B. McDonald

After nearly a quarter of a century, Artificial Intelligence, inspite of all its promise, has made virtually no progress in the domainof marketing, and whilst most interested…

Developing Information Strategies in the UK Financial Services Sector

Neil A. Morgan

Complexity and uncertainty have increasingly become the keyelements in the operating environment for UK financial services firms inthe last decade. These environmental pressures…

Branding Terminology – The Real Debate

Gil McWilliam, Leslie De Chernatony

This article argues that there are strategic implicationsassociated with our understanding and usage of marketing terminology, inparticular the use of the word “brand”. It shows…

Erratum

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/eb057528. When citing the article, please…