Marketing Intelligence & Planning: Volume 8 Issue 2

Pinning down Geodemographics

D.G. Tonks

A broad look at geodemographics is presented. The emergence overthe last decade of this method of segmenting consumer markets isoutlined and probable developments in the 1990s are…

Using IT in Marketing: Some Evidence from the Insurance Industry

Trevor Watkins

Some evidence on the use made by UK insurance companies of variousforms of information technology (IT) in their sales and marketingactivities is presented. Some views on the…

Competitive Strategies in Banking – Sustainable Niches or Blind Alleys?

A.H. Clarkson, M.A. Stone

Competition, both national and international, is increasing invirtually every industry. The key features and the implications of thistrend are outlined with specific reference to…

Developing Marketing Planning in Reality

John Piper, Gareth Smith

A number of issues which are relevant to the introduction ofmarketing planning into a medium‐sized product‐oriented engineeringbusiness are addressed. In addition how a…

Marketing Orientation in the Service of Incoming Tourism

Gordon E. Greenley, Alan S. Matcham

Incoming tourism is one of Great Britain′s biggest revenue earners,but a previous study by the authors suggested that there was a low levelof marketing orientation in some of the…