Table of contents
Strategic Planning: An Overview of Product Portfolio Models
R.A. Proctor, P.J. KitchenIn any type of business it is almost inevitable that some productsor services will be more financially attractive to market than others.Ways are introduced in which strategic…
Maximising Financial Services: Sophisticated Database Marketing
John Taylor, John OakeAs the financial market experiences the consequences of nearingretail saturation together with an increasingly demanding consumer,financial concerns need to understand and react…
Customer Service
Malcolm PeelThe importance of customer service to organisations of all kinds,whether in the public or private sector, is now acknowledged. But thedefinition is frequently too narrow. Good…
Marketing Planning: A Seven‐stage Process
Roger W. BrooksbankA concise review is presented of the many books and articles whichhave been written on the subject of marketing planning. The aim is toprovide the marketing practitioner with a…
British Images of Themselves vs Others
Malene DjursaaThe article presents, through research findings of British imagesof themselves and others, Britain′s competitive image position, inrelation to EC partners. Results show a…
Auditing the Factors Influencing Brand Success
Leslie de ChernatonyA framework is presented to audit the five factors influencingbrand success. The factors reviewed include the manufacturer,distributor, consumer, competitor and the wider…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss