Table of contents
Marketing Kinetics
William D. GilesMost companies would admit that one of their greatest difficultiesis implementing strategy. More often than not the plan is blamed but, inreality, it is the process of planning…
The ″Eurobuyer″: How European Businesses Buy
Alan WolfeMost of the published literature about the effects of 1992 relateto consumer goods and services, to the neglect of the very largebusiness‐to‐business sector. Success in the Single…
IT: The Information Technology Dichotomy
Roger Kench, Martin EvansThis empirical research studies the marketing information systemsof various enterprises ranging from a small business to a nationalcorporation. The use of IT by these…
Integrating Marketing and Design for Commercial Benefit
Margaret Bruce, Robin RoyEvery organisation invests in design to create and developdistinctive products and services. The development of a coherent designand marketing philosophy is essential to the…
Forces Driving Rapid Technological Development
P. Ranganath NayakRapid technological development is not only profitable butrepresents a kind of know‐how that yields great competitive advantage.Modelling is used to show the extraordinary profit…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss