International Journal of Bank Marketing: Volume 1 Issue 1

Marketing's Emergence in the New Banking Environment

E. Laird Landon, James H. Donnelly

The authors examine marketing's traditional relationship to banking in the US banks and discuss why this role will change in the future. In particular, they outline a new role for…

Strategies for Growth in Banking: An Exposition

Poondi Varadarajan, Leonard L. Berry

A framework is presented for thinking about the various avenues through which banks can pursue growth. This includes discussion of market penetration, market development, product…

Measuring the Quality of In‐Branch Customer Service

David Buswell

Service is a vital, multi‐dimensional ingredient of the relationship between customers and their bank, or, more especially, their branch. Further, word‐of‐mouth recommendation is…

Banking Strategies in the UK: A US Perspective

Ronald Emerson

Banking strategies in the UK are examined from a US perspective. The attractive features of the retail and corporate sectors of the UK bank market are discussed and possible…

Corporate Attitudes Towards Bank Services

Peter W. Turnbull

The relationship between banks' corporate customers and their sources of financial services is examined. From interviews with financial decision makers, in a number of British…