International Journal of Bank Marketing: Volume 21 Issue 2

How consumers choose a financial institution: decision‐making criteria and heuristics

Jinkook Lee, Julia Marlowe

Using both qualitative and quantitative approaches, how consumers choose a financial institution for their checking accounts is investigated in this study. It was found that…

Consumer preferences for payment methods: a segmentation analysis

Rob Lawson, Sarah Todd

Three distinct groups of banking customers in New Zealand are identified on the basis of their preferences for different payment methods. These are profiled in terms of membership…

Characteristics of marketing organisation in the New Zealand financial services sector

Nicholas J. Ashill, Kevin M. Davies, Ian W. Thompson

During the past 15 years, a body of research has explored the implementation of the marketing concept in terms of the integration of marketing functions under the control of a…

E‐banking and the SME/bank relationship in Northern Ireland

Patrick Ibbotson, Lucia Moran

Internal and external forces continue to impact on the financial service sector, making it ever more difficult for traditional banks both to retain their existing small to…