International Journal of Bank Marketing: Volume 9 Issue 5
Strapline:
For the financial services sectorTable of contents
Global Marketing Innovation in Consumer Banking: Japan
Kenneth A. GrossbergAs Japan′s domestic banking industry deregulates it is forced toconfront marketing issues which it never had to deal with under thehothouse conditions that prevailed as recently…
Asia Pacific International Financial Centres
Michael A. GoldbergMarketing of international banking services in the Asia Pacificregion must proceed from understanding both the locational needs ofinternational banks and of the financial centres…
Market Positioning and Performance of Foreign Banks in Korea
Terry Ursacki, Ilan VertinskyExamines the market positioning of foreign banks in Korea from 1983to 1988. Examines predictions with respect to the Korean market derivedfrom Dunning′s general proposition that…
Bank Selection Criteria of Multiple Bank Users in Hong Kong
Luther Denton, Allan K.K. ChanInvestigates multiple banking behaviour in Hong Kong (in the retailsector) by questionnaire survey. The survey includes analyses of thenumber of banks used by each person, the…
Marketing of Private Banking Services in Hong Kong
Jackie B. SurtaniThe change that the Hong Kong private banking industry hasundergone over the last decade has presented its participants with someinteresting challenges. The traditional view of…
ISSN:
0265-2323Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Hooman Estelami