Table of contents
Cautious Incremental Consumption: A Neglected Consumer Risk Reduction Strategy
Colin Hales, Hayat ShamsA counterweight is offered to models of consumer choice whichassume products as homogeneous and regard choice as the outcome ofcognitive processes of information search. Having…
643
The Cyclical Nature of Household Purchases in Informal Markets
Kevin F. McCrohan, James D. Smith, Terry K. AdamsThis research was designed to reveal the magnitude of continued useof informal suppliers by household consumers as well as the relationshipof such use with general market…
291
Mapping Consumers′ Cognitive Structures: A Comparison of Similarity Trees with Multidimensional Scaling and Cluster Analysis
Gerard P. Hodgkinson, Jo Padmore, Anne E. TomesMultidimensional scaling and cluster analysis techniques arecommonly employed for the analysis of consumer perceptions of products.However, within the past 10‐15 years, a growing…
1160
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall