Table of contents
Consumer ethics: a cross‐cultural investigation
Jamal A. Al‐Khatib, Scott J. Vitell, Mohammed Y.A. RawwasIn recent years, business ethics has drawn increased interest from business and marketing practitioners as well as from academicians. Despite the repeated call in the literature…
Counter‐revolutionary forces in the information revolution: Entrepreneurial action, information intensity and market transformation
Jack M. CadeauxMany analysts claim that global systems of information management have become singularly important in explaining market transformation. In contrast, an entrepreneurial tradition…
Examining the antecedents and consequences of salesperson job stress
William C. Moncrief, Emin Babakus, David W. Cravens, Mark JohnstonAs productivity pressures, job uncertainties, changing sales strategies, and growing international competition increase, the salesperson experiences unprecedented levels of job…
The effect of odd pricing on demand
Philip Gendall, Judith Holdershaw, Ron GarlandPresents the findings of a study designed to investigate the effect of odd pricing on respondents’ purchase probabilities for six products ranging in price from $5 to $100. The…
Small firm performance: assessing the interaction between entrepreneurial style and organizational structure
Ian ChastonPoor marketing is widely accepted as one of the key reasons to explain success and failure of small firms. There is less agreement, however, about whether these types of business…
Consensus and collaboration: norm‐regulated behaviour in industrial marketing relationships
Robert E. Spekman, Deborah J. Salmond, C. Jay LambeUses symbolic interaction concepts to explain norm‐regulated behaviour in industrial marketing relationships. Lends support to the notion that partners’ subjective interpretations…
Pre‐purchase satisfaction and first‐time buyer behaviour: some preliminary evidence
Antonis Simintiras, Adamantios Diamantopoulos, Judith FerridayWhile the customer satisfaction/dissatisfaction literature is extensive and continually expanding, there has been little focus on pre‐purchase satisfaction of first‐time buyers…
Markets of a single customer: exploiting conceptual developments in market segmentation
Ali Kara, Erdener KaynakMarket segmentation has always had a very important place in the marketing literature. Besides being one of the ways of operationalizing the marketing concept, market segmentation…
ISSN:
0309-0566Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof. Greg Marshall