Table of contents
Japanese pricing policies
Carol Howard, Paul HerbigReviews the strategy and cultural foundations of Japanese pricing practices. Looks at: pricing objectives, pricing factors, pricing tactics, discounts, rebates and credits…
Multilevel marketing: what’s the catch?
Brian BlochExamines multilevel marketing in the light of the relationship between the would‐be seller and his/her prospective “downline”. States that people promoting multilevel marketing…
Marketing on the Internet
Pallab PaulExamines the impact of the Internet on the marketing aspects of businesses today. Looks at its future and how businesses can use its unlimited potential to their advantage…
The telecommuting innovation opportunity
Jacques Chevron, Margaret PrimeauDiscusses and attempts to anticipate the changes in consumer attitudes and behaviors which may result from the growing importance of digital information technology. Based on a…
Will this kill that?
Philippe BoutiéQuotes: “The archdeacon contemplated the gigantic cathedral for a time in silence, then he sighed and stretched out his right hand towards the printed book lying open on his table…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel