Table of contents
What is innovation? The art of welcoming risk
Thomas D. KuczmarskiArgues that more CEOs and senior executives need to believe in the power of innovation to increase earnings, stock price, employee and customer satisfaction, and global…
Database marketing and organizational learning theory: toward a research agenda
Kristen Bell DeTienne, Jeffery A. ThompsonObserves that, despite the prevalent use of customer databases, very little academic research has examined the practice. Discusses the plethora of research opportunities in…
Organizational learning and online consumer information services
Murray A. Young, Paul L. SauerPoints out that more and more businesses are creating home pages, electronic catalog sheets, and Web sites that allow organizations and households to learn about the firm’s goods…
Reputation, learning and quality uncertainty
Chong Ju Choi, Jai‐Boem KimClaims that, for many types of product, quality can be uncertain even after purchase and use, especially in services industries. Asks, if consumers cannot “learn” about the…
The marketing learning identity
Bert CunningtonSuggests that changes in the environment have required changes in the marketing concept. Shows that these changes have been in fact evolutionary rather than revolutionary ‐ making…
Boundary spanning product development in consumer markets: learning organization insights
Dennis Pitta, Frank FranzakReviews recent marketing literature which cites the troubling success rates of newly introduced consumer products and recommends integrating consumer input as early as possible…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel