Table of contents
Misplaced marketing: A service economy whose employees say: “customer service is not my job!”
Herbert Jack RotfeldDescribes how certain segments of business are increasingly “turning into a service economy” but “customer service” is not treated as a priority. Cites several experiences of poor…
A practical method for uncovering the direct and indirect relationships between human values and consumer purchases
Michael W. AllenDetails a method for uncovering the direct and indirect influences of human values on consumer decisions. The procedure is quantitative, uses large samples and employs widely…
Evaluating implications for new media and information technologies
Paul HenryMany of the predictions regarding future implications of new media and information technologies appear to be made with very limited supporting rationale. Too often the excitement…
Web advertising and Hispanics
Pradeep Korgaonkar, Ronnie Silverblatt, Bay O’LearyThe liaison between America Online and Hispanic Publishing Corporation to launch an interactive area called HISPANIC Online attests to the growing importance of the Hispanic…
Consumer ethics: an application and empirical testing of the Hunt‐Vitell theory of ethics
Scott J. Vitell, Anusorn Singhapakdi, James ThomasAnalyzes how consumers make decisions involving ethical issues. In particular, investigates the extent to which consumers rely on ethical norms (deontology) versus the perceived…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel