Table of contents
Technology rejection: the case of the wallet phone
Esther SwilleyA wallet phone is a type of cell phone that is used for storage of all information, including identification, pictures, even airline tickets. This study seeks to understand…
The effect of individualism on private brand perception: a cross‐cultural investigation
Sigal Tifferet, Ram HersteinThe present study has three aims: to find out whether individualism affects consumers' preference for private versus national brands; to assess the effect of individualism on the…
Contingent consumer decision making in the wine industry: the role of hedonic orientation
Concha R. Neeley, Kyeong Sam Min, Pamela A. Kennett‐HenselThis paper aims to evaluate the relationships among consumer expertise, hedonic orientation, price consciousness, and consumption using wine as the focal product. While these…
Rethinking the TAM model: time to consider fun
Mohamed Saber Chtourou, Nizar SouidenIt is widely agreed that usefulness of new products is one of the most considered factors by innovators to justify the adoption of new devices. However, the fun aspect of the…
Country of origin, ethnocentrism and bicultural consumers: the case of Mexican Americans
Mohammad Ali Zolfagharian, Qin SunThe paper's aim is to explore how bicultural consumers differ from monocultural consumers, and among themselves, in terms of country‐of‐origin effect and ethnocentrism.
Green consumer behavior: determinants of curtailment and eco‐innovation adoption
Johan Jansson, Agneta Marell, Annika NordlundKnowledge of green consumer behavior is important for environmental and business reasons. The purpose of this study is to examine the determinants of green curtailment behaviors…
If they could see me now: immigrants' use of prestige brands to convey status
Lynn Eunjung Kwak, Jane Z. SojkaThe purpose of this study is to examine the degree of ethnic identity and demographic characteristics (the length of residency in the USA, education, income, age, and origin of…
Gender‐role views and gift‐giving behaviors in Israel
Vassilis Dalakas, Aviv ShohamThe paper intends to enrich the set of national contexts used so far in studies about gift‐giving. It also intends to test the unique explanatory power of the dimensions of…
ISSN:
0736-3761Online date, start – end:
1984Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditors:
- Neel Das
- Mujde Yuksel