Internet Research: Volume 11 Issue 2

An exploration of flow during Internet use

Ruth Rettie

Several authors have suggested that the concept of flow is useful for understanding consumer behaviour in computer‐mediated environments. Previous Internet flow research has used…

Commercial Web site links

Mike Thelwall

Every hyperlink pointing at a Web site is a potential source of new visitors, especially one near the top of a results page from a popular search engine. The order of the links in…

Demographic and motivation variables associated with Internet usage activities

Thompson S.H. Teo

Examines demographic variables (gender, age, educational level) and motivation variables (perceived ease of use, perceived enjoyment, perceived usefulness) associated with…

Web‐based teaching materials: a user’s profile

Corinne M. Karuppan

Technological advances have spurred the development of Web‐based teaching. Today, a substantial body of research addresses the effectiveness of this new teaching medium. Results…

Using the Domain Specific Innovativeness Scale to identify innovative Internet consumers

Ronald E. Goldsmith

A total of 117 student consumers participated in a longitudinal survey of their purchasing behavior for three product categories: snack foods, CDs, and skin care. The Domain…

A trustworthy Internet auction model with verifiable fairness

Gen‐Yih Liao, Jing‐Jang Hwang

Describes a novel Internet auction model achieving verifiable fairness, a requirement aimed at enhancing the trust of bidders in auctioneers. Distrust in remote auctioneers…

Creating a digital marketspace presence: lessons in extranet implementation

Rebecca Angeles

Aims to establish a basic conceptual framework for understanding extranet implementation guidelines. Provides a specific case using VF Playwear, Inc.’s HealthTexbtob.com, a…

To know them is to link them

David G. Schwartz