Table of contents
Task scenario effects on bank web site expectations
Kathryn WaiteThe purpose of this research is to explore whether consumer expectations of web site attributes differ according to information‐seeking or transaction tasks. Information seeking…
Internet advertising strategy alignment
Marie‐Claude Boudreau, Richard T. WatsonBecause the web can be an influential medium for attracting and retaining customers, it is critical to examine the connection between web advertising and corporate strategy. This…
E‐mail marketing at the crossroads: A stakeholder analysis of unsolicited commercial e‐mail (spam)
Evangelos Moustakas, C. Ranganathan, Penny DuquenoyThe purpose of this paper is to provide a conceptual overview of the process of unsolicited commercial e‐mail (UCE), propose a typology of UCE, and delineate key stakeholders of…
The changing digital content landscape: An evaluation of e‐business model development in European online news and music
Paula M.C. Swatman, Cornelia Krueger, Kornelia van der BeekTo provide an empirically based analysis and evaluation of the existing and possible future evolution of Internet business models within the digital content market, focusing…
Why are some e‐mails forwarded and others not?
Tom M.Y. Lin, Heng‐Hui Wu, Chun‐Wei Liao, Tzu‐Hsin LiuThis study aims to explain why e‐mails trigger emotional response states in receivers and to explore the influence of e‐mail formats on the receivers' intention to forward e‐mails.
Organizational factors affecting Internet technology adoption
Ana R. Del Aguila‐Obra, Antonio Padilla‐MeléndezTo explore the factors that affect the implementation of Internet technologies and to what extent the size of the company, as an organizational factor, influences that process.
ISSN:
1066-2243Online date, start – end:
1991Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Christy Cheung